Persona

Name:

Role:

Contact info:

Type of Buyer Persona:

Empathize

Job To Do

What do they want to accomplish?:

Pains

• What kind of results do they have to avoid?:
• What are their obstacles?:
• Which are the risks of performing this job incorrectly?:

Gains

• Must have:
• Nice to have:
• Exceed expectations:

Value Proposition

Do Job

Our product helps them do their job by:

Relief Pain

1. Our product helps them avoid unwanted results by:
2. Our product helps them overcome their obstacles by:
3. Our product helps them mitigate their risks by:

Create Gain

1. Our product gives them what they expect by:
2. Our product gives them an extra by:
3. Our product exceeds their expectations by:

Other Insights and Notes

Next Steps

• [ ] Task1
• [ ] Task2